# The Fiery Well
> Magical advice from a witch about improving your website, maintaining a small business, and evaluating your relationship to productivity
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## Pages
- [Supporting service-based witches with their websites, businesses and tech](https://www.thefierywell.com/about.md) - Supporting service-based witches with their websites, businesses, and more since 2019 My vocation is to focus on your goal, direction, budget, desires, technical limits, comfort, and experience when guiding you in developing, maintaining, and growing your online business. Hire Me If we haven’t met…
- [Accessibility Statement](https://www.thefierywell.com/accessibility-statement.md) - This is an accessibility statement from The Fiery Well LLC.
- [Code of Conduct](https://www.thefierywell.com/code-of-conduct.md) - Last Updated: July 24, 2024 This policy is a “living” document and is subject to refinement and expansion in the future. This community is for anyone who identifies as a witch and is currently working towards becoming, or currently is, a solitary entrepreneur & service provider — whatever that look…
- [Contact Patty @ The Fiery Well](https://www.thefierywell.com/contact.md) - Whether you're looking for a partner in your web presence, or just have a quick question, I'd love to hear from you.
- [Cookie Policy](https://www.thefierywell.com/cookie-policy.md) - Please wait while the policy is loaded. If it does not load, please click here to view the policy.
- [Disclaimer](https://www.thefierywell.com/disclaimer.md) - Please wait while the policy is loaded. If it does not load, please click here to view the policy.
- [Discord](https://www.thefierywell.com/discord.md) - Closed June 2026
- [Likeness and Bio Release](https://www.thefierywell.com/likeness-and-bio-release.md) - The Client grants The Fiery Well the right to use the Client’s image, visual likeness, portrait, photograph, video and sound recordings (collectively referred to as "Likeness") in all forms and media. The Client grants The Fiery Well the right to use the Client’s biographical information ("Biograph…
- [Preference Updated](https://www.thefierywell.com/preferences-confirmed.md) - Your profile has been updated to reflect this preference. Thank you!
- [Privacy Policy](https://www.thefierywell.com/privacy-policy.md) - Please wait while the policy is loaded. If it does not load, please click here.
- [Refund Policy](https://www.thefierywell.com/refund-policy.md) - Last updated: July 26, 2024
- [Terms of Service](https://www.thefierywell.com/terms-of-service.md) - Please wait while the policy is loaded. If it does not load, please click here.
- [Thank You](https://www.thefierywell.com/thank-you.md) - Thank You Thank you for being here and for being a part of this journey. Are you excited? I'm excited. While you're here... take a look at what I've written lately: Tool BoxThe tools and resources that I use, love, and/or highly recommend. Most are affiliate links.The Fiery WellPatty Ryan LeeLegal…
- [Newsletter](https://www.thefierywell.com/thecircle.md) - Looking for the newsletter?
- [My Recommendations](https://www.thefierywell.com/tool-box.md) - The tools and resources that I use, love, and/or highly recommend. Most are affiliate links.
- [System, business, and tech support for service based witches](https://www.thefierywell.com/witching-hour.md) - Witching hours are private, agenda-less, solution finding consultations and soul searching coaching sessions with Patty Ryan Lee

## Posts
- [The forest for the link trees](https://www.thefierywell.com/the-forest-for-the-link-trees.md) - When a social media platform only gives you one link, you have to utilize it the best that you can. The risk is giving too many options on a single page.
- [Why every witchpreneur should keep a business book of shadows, grimoire, or journal](https://www.thefierywell.com/witchpreneur-business-book-of-shadows-grimoire-journal.md) - Keep your business thoughts, ideas, dreams, concerns, secrets, rants, and raves all in one place to learn, observe, and track what's going on.
- [Will my website ever be done?](https://www.thefierywell.com/will-my-website-ever-be-done.md) - TL;DR: no.
- [Moving from Kit (formerly ConvertKit) to Ghost](https://www.thefierywell.com/moving-from-kit-formerly-convertkit-to-ghost-for-my-email-newsletter-and-blog.md) - Reviving The Fiery Well as a blog and give myself permission to be directionless.
- [When "nothing" is getting done](https://www.thefierywell.com/when-nothing-is-getting-done.md) - The lie we all tell ourselves: we got nothing done today.
- [Some thoughts on A.I.](https://www.thefierywell.com/some-thoughts-on-a-i.md) - I'm not against all A.I. It has its place in the world. (But I do fucking hate generative A.I.)
- [6 things you need to know before you build your website](https://www.thefierywell.com/6-things-you-need-to-know-before-you-build-your-website.md) - A few things to consider before you build your website, especialy if you are just getting started.
- [Stop apologizing for what you don't know](https://www.thefierywell.com/stop-apologizing-for-what-you-dont-know.md) - It's not your job to know. It's your job to listen, learn, and share.
- [Legal pages for your website that stay up to date as the laws change? Yes, please.](https://www.thefierywell.com/legal-pages-for-your-website-that-stay-up-to-date-as-the-laws-change-yes-please.md) - I don't have the time to keep up with the ever changing privacy laws around the globe. Thankfully, Termageddon does it for me.
- [Should you start over?](https://www.thefierywell.com/should-you-start-over.md) - Sometimes starting over is a faster, more streamlined, and more successful path than trying to stick to "what you've always done."
- [What Inbox Zero is all about and how to approach it](https://www.thefierywell.com/what-inbox-zero-is-all-about-and-how-to-approach-it.md) - I've been on an inbox zero journey for several years now and I wish more people would talk about "the why" of doing it rather than the number in the name.
- [Plan your exit from Google or Google Workspace](https://www.thefierywell.com/leave-google-workspace.md) - Wanting to leave Google Workspace because of the pain in the ass Gemini, or the fact that Google doesn't care about your privacy, or the law? Here's what you need to consider before you make that leap.
- [What to do when you can't think of what to do](https://www.thefierywell.com/what-to-do-when-you-cant-think-of-what-to-do.md) - TL;DR: clean.
- [Due vs Do](https://www.thefierywell.com/due-vs-do.md) - When you assign tasks for yourself, do you give yourself a "Do" date or a "Due" date? What's the difference?
- [When I say Witch, I mean Witch](https://www.thefierywell.com/when-i-say-witch-i-mean-witch.md) - When you think of a witch, what comes to mind? A woman? A hag? How about men? Or those that reject the binary?
- [Backing up your Squarespace or WordPress Websites](https://www.thefierywell.com/backing-up-your-squarespace-or-wordpress-websites.md) - We say it a lot: back up your website! But, like, how? Let’s look at a few ways you can back up your WordPress or Squarespace website today.
- [A magic W.A.N.D. for your to-do list](https://www.thefierywell.com/a-magic-w-a-n-d-for-your-to-do-list.md) - There are days I wake up, look at my to do list, and dive right in. And then there are days, like today, that I look at my to do list and walk over to make another coffee and suddenly feel inspired to organize my collection of mugs. Am I procrastinating? Or am I overwhelmed? Yes. This is a sign of…
- [Thoughts on Ethical Use of Testimonials](https://www.thefierywell.com/thoughts-on-ethical-use-of-testimonials.md) - When it comes to the voice of customer data for your marketing and referrals for your sales, there is no stronger statement than a customer testimonial. They provide valuable feedback and verbiage to use in our marketing and strengthen our perceived value in the eyes of potential customers. A testi…
- [The 5 “big things” you need to “worry about” when it comes to your business name](https://www.thefierywell.com/the-5-big-things-you-need-to-worry-about-when-it-comes-to-your-business-name.md) - You can always change your name. And, these are things you want to think about before you name or re-name your business, services, offerings or products.
- [Before You Begin (A Tarot Spread)](https://www.thefierywell.com/before-you-begin-a-tarot-spread.md) - This spread is suggested before beginning your website but applies to any major project.
- [5 Minutes to Reduce Your Bounce Rate in 2026](https://www.thefierywell.com/5-minutes-to-reduce-your-bounce-rate-in-2025.md) - It doesn't seem like much, but these are the big little details that can build trust in your website and keep folks on it longer. And they don't take long to do!
- [You are allowed to change your name](https://www.thefierywell.com/you-are-allowed-to-change-your-name.md) - There is so much pressure to “get it right” and I’m here to tell you that’s simply a roadblock to hold you in place.
- [Blogging in 2026? Read this first.](https://www.thefierywell.com/blogging-in-2025-read-this-first.md) - Blogging is a creative outlet like none other. But is it making a comeback? Some thoughts, tips, and tools for your blogging journey.
- [5 reasons your cold subscribers look warm](https://www.thefierywell.com/5-reasons-your-cold-subscribers-look-warm.md) - When you have email subscribers that are cold, but don’t look like it because emails are being opened and clicked on.
- [What is a good open rate for an email newsletter?](https://www.thefierywell.com/what-is-a-good-open-rate-for-an-email-newsletter.md) - Discover why email open rates may not be the best metric for determining the health of your email list, and what other metrics you should be looking at as well.
- [9 reasons why you have cold subscribers](https://www.thefierywell.com/10-reasons-why-you-have-cold-subscribers.md) - We all have them on our list, just hanging out. Looking like they aren't opening or engaging with our emails. What are they? Cold subscribers.
- [A spell for observation](https://www.thefierywell.com/a-spell-for-observation.md) - Observing yourself, your work, your habits, your interruptions, your mood, and your feelings while doing a Pomodoro not only helps you track how best to utilize the method, but also lets you tap into a flow and zone of work. You are crafting a thorough and thoughtful intention practice while you wo…
- [How we use the Pomodoro® technique inside The Coworking Coven](https://www.thefierywell.com/how-we-use-the-pomodoro-technique-inside-the-coworking-coven.md) - Inside The Coworking Coven, my online coworking space, we utilize The Pomodoro® Technique Sprints in our guided coworking sessions every week. Every Tuesday we first come together and discuss our goals. Then we mute ourselves and get to work. In the end, we unmute, check in on our progress, and cel…
- [A spell to prepare for rest](https://www.thefierywell.com/a-spell-to-prepare-for-rest.md) - When utilizing the Pomodoro® Technique, do you know what you are going to do during your breaks? Witches of The Coworking Coven have: * worked on knitting projects, * stretched, * done a bit of breath work, * refilled water and snacks, * watered the plant babies, * scrolled social media, * journale…
- [A spell for choosing tasks](https://www.thefierywell.com/a-spell-for-choosing-tasks.md) - The tasks you do during your work or Pomodoro sessions matter. A lot. Your tasks should be selected and chosen with intent. * What tasks will chip away at your goals? * What tasks are causing anxiety that you could face head-on? * What tasks will make you feel good once they’re completed? * What ta…
- [Productivity Spells for Focused Work Sessions](https://www.thefierywell.com/productivity-spells-for-focused-work-sessions.md) - A spell for handling interruptions Not all interruptions are created equal! There are internal interruptions: * that sudden good idea, * that sudden urge to check Twitter, * that thing you remembered from last week that you forgot about, * the need to go to the bathroom, * a sudden desire to make a…
- [Magic & Rituals for Work](https://www.thefierywell.com/magic-rituals-for-work.md) - When I say ritual you may be picturing large, elaborate, ceremonial-level events. Robes. Candles. Religious archetypes and rules. But ritual, I see, as small repeatable actions. Rituals are opportunities to commit to yourself mind, body, and soul in tiny ways every day, throughout the day. Often, w…
- [4 Rules of the Pomodoro® Technique](https://www.thefierywell.com/4-rules-of-the-pomodoro-technique.md) - This post contains affiliate links for products or services I use and/or highly recommend. This means if you click on the link and purchase the item, I will receive a small commission. There is no charge or increase in price for you. Francesco’s technique has several unbreakable rules for which I l…
- [Pomodoro® Primer for Magic Makers](https://www.thefierywell.com/pomodoro-primer-for-magic-makers.md) - The Pomodoro ® Technique is an amazing way to focus your labor for a more productive output. Through detachment from work. To be able to stop working. To work better. Combine it with magic and... look out.
- [Do you audit your business?](https://www.thefierywell.com/do-you-audit-your-business.md) - An audit is merely an inspection of or examination of something (most often financial.) From our tech to our time, to our content, and even our goals… anything is worth an audit. If it is to change, it must be observed!
- [5 tech choices that hold you back from success in your business](https://www.thefierywell.com/5-tech-choices-that-hold-you-back.md) - More often than not, folks come to me thinking they have a tech issue and it turns out to be … so much more.
- [Brand Guide Notion Template (Free)](https://www.thefierywell.com/brand-guide-notion-template-free.md) - This post contains affiliate links for products or services I use and/or highly recommend. This means if you click on the link and purchase the item, I will receive a small commission. There is no charge or increase in price for you. Are your brand details scattered to the wind? Do you have to look…
- [Astro-writers, where are your portfolios?](https://www.thefierywell.com/astro-writers-where-are-your-portfolios.md) - Astro-writers. Astro forecasters. Horoscope writers. Astrologers that want to be hired for your writing...this is for you: Publish your work on your own website. Social media is a fantastic and wonderful avenue for distributing your works. Not storing them. Whether you keep a blog where you write f…
- [Rubber Ducking](https://www.thefierywell.com/rubber-ducking.md) - I’m a web developer. Languages change, ways of programming change, and now… I barely touch code because of WordPress. But one thing that hasn’t changed in my 20+ years is how helpful Rubber Ducking is. When I started in web development, I had my programmer dad to talk to when I ran into an issue. W…
- [Awareness in Business](https://www.thefierywell.com/awareness-in-business.md) - What are you not aware of in your business?
- [5 Myths about Email Segmentation](https://www.thefierywell.com/5-myths-about-email-segmentation.md) - What do you believe about email segmentation? Just talking about email with my fellow witches lead to me to find five common misconceptions about segmentation and how we need to address these.
- [5 Things to Back Up before Mercury Goes Retrograde](https://www.thefierywell.com/5-things-to-back-up-before-mercury-goes-retrograde.md) - The ever scary Mercury Retrograde looms... so be prepared. Deep breath. Back everything up. And relax. (This happens a lot, y'all.)
- [What do you mean it's "not the tech?"](https://www.thefierywell.com/what-do-you-mean-its-not-the-tech.md) - If you are uncertain of where to start, or how to finish your website to a point where you actually enjoy sharing it… it’s probably not the tech. It’s probably you.
- [Shrinking in fear… of success](https://www.thefierywell.com/shrinking-in-fear-of-success.md) - It’s the last week of 2021 and I don’t know about you but this week is one of those weeks where time moves differently. We’re not quite done with 2021 (despite absolutely feeling done with this year) and we’re not quite ready for 2022 to begin. It’s the perfect time to pause and review what I did i…
- ["Am I annoying you?"](https://www.thefierywell.com/am-i-annoying-you.md) - Annoying someone. That’s what used to worry me every time I talked about what I do. I felt like a damn broken record, repeating the same boring message over and over. Surely I was annoying someone every time I repeated myself. Indeed, by now, you roll your eyes every time you see or hear the phrase…
- [3 Signs You’re Overthinking Your Website](https://www.thefierywell.com/3-signs-youre-overthinking-your-website.md) - You’re overthinking what you think your website needs to be, because you’re not focused on what it actually is.
- [A Witchy Niche](https://www.thefierywell.com/a-witchy-niche.md) - Are you considering niching? I struggled with it for years. I fought against it. Railed against the notion! What is niching down? It’s focusing on one area, one market, and going all in. Which is why I fought against it for so long. I like doing too many things! I like helping everyone! “Dammit – I…
- [On Slowing Down](https://www.thefierywell.com/on-slowing-down.md) - My child started school last month. They’ve been home with me since day one, we’ve never had a babysitter outside of grandparents and never more than a few hours. My heart, or rather my undiagnosed postpartum anxiety and depression, wouldn’t allow it. When I started going to therapy, my mother watc…
- [Asking for Help is a Journey through Trust](https://www.thefierywell.com/asking-for-help-is-a-journey-through-trust.md) - Participating in this month’s Tarot for Growth from @bujowitchcraft on Instagram has really helped me this month in several ways: 1. I’m connecting more with a new deck through everyday use. 2. I’m writing every day. 3. I’m actually diving in and doing “shadow work” in answering these questions. An…
- [Burnout & Boundaries](https://www.thefierywell.com/burnout-boundaries.md) - Like a lot of adults, I spend a great deal of time doing absolutely nothing on my phone, other than continuously leer at it. Have a spare second? Pick up the phone. Going to the bathroom? Take the phone. I’m not even present with what I’m doing: I am merely zoning out. Last week I’d had enough of m…
- [I am a witch.](https://www.thefierywell.com/i-am-a-witch.md) - I had always dabbled in the occult, much to the eye-rolling of my parents, and always said my “religion” or “faith” was closest to witch than anything else. Nothing else seemed to fit, despite wanting to have a concrete, unmovable faith and religion in my life. As a young girl, perhaps seven, I can…
- [Figuring it Out](https://www.thefierywell.com/figuring-it-out.md) - In “the professional world,” you will hear that specialization is the end all be all of business. “T” down and dive deep and specialize and niche within that specialty. For me, it’s practical advice, but a nauseating concept.
- [Perfectionism](https://www.thefierywell.com/perfectionism.md) - Perfectionism is something I have fought against, dealt with and agonized over most of my life. The older I get, the more I strive to lean into vulnerability and aim for progress, not perfection. Never have I fought with perfection and the anxiety behind it, then in my art, and sharing my art. Impo…

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