Blogging in 2026? Read this first.

There’s been a lot of talk about blogging in my feed on Threads. Do it. Don’t do it. It’s too late. It’s never too early.

Davis Carr | Astrology & Tarot (@meridiantarot) on Threads

Every time I see “you should start a blog” content on here, I think of @thefierywell.

Threads

There are so many opinions on blogs, I’d love to see a blog post about it (ahem.) But so far, I’ve only seen social media posts. This is why when I see the “this is the year for blogging…” I hold my breath.

I’ve been blogging on and off since 1996. Blogging is work. Even when it’s for funsies. But especially if you’re blogging for business and using it as a marketing tool. So if you are considering blogging I’d like to offer my seasoned and unsolicited advice:

If you want to do it–do it.

It’s a creative outlet like no other. It’s a business marketing strategy that has worked since the internet became mainstream. When I can convince clients to blog and they do it… they stand out in their industry.

But like anything else, you must go into it with a plan. And a decision. Will you be ​blogging for you​ or ​blogging for your business​? To work in the open and share your process? To sell products or ideas? To just have fun? The right answer is the right answer for you.

Just beginning? Then begin. Embrace the mess. Embrace the unknown. Start. Publish. Share. Repeat.

Seasoned, but starting over? Get organized. Plan. Prepare.

A few blogging tips:

• Own your domain. Build your brand/authority... not the blogging platform's. Owning your domain gives you the ultimate portability–you can move and keep your address!
• Write for the human reading it. Not a search engine. Not an AI Bot.
• Link to your “Blog” in your main navigation
• Always date your blog posts
• Make your excerpt, or description, shareable
• One category per post, lots of tags
• One keyword or keyphrase per post
• Put the main keyword for your post in your URL
• Speak to one person. Share one idea. (Per post)
• Add a call to action, such as your newsletter, at the end of every post
• Be original. AI is not for authoring.
• Do what you want. It’s your blog!
• Don't forget to make sure your site complies with all the legal requirements

A few of my favorite tools for your blogging journey:

Squarespace

Squarespace is great if you a very visual person and prefer a drag and drop experience when building a website. You can build as many pages or blogs as you want under one website and their templates are fairly straightforward and highly customizable. They have e-commerce, memberships, subscriptions, and email marketing all in one place, as well, once you start building more than a blog.

Ghost

You're reading this blog on a Ghost hosted website. It's a very writer focused platform and makes publishing a breeze. The sites are very clean, you don't have to mess with any code, and the writing experience is like a blend of Notion and Obsidian. You also have the option of sending your blog posts directly to your subscribers as an email newsletter.

Kit (formerly ConvertKit)

While Kit is first and foremost an email marketing system, for those of you just starting out with blogging and emailing, it's a great place to start for the price: free. I'd treat it as a great alternative to Substack rather than a great place to build a traditional blog.

​Notion​

You may not think of Notion as a blog, but it's a great option if you are already into Notion or need something down and dirty. It also functions as a place to store your writing, whether it's published or not. Like Kit, it's not meant for blogging, but when you are just starting out, you can start scrappy!

Planning Your Blog & Content:

You do not have to have a plan when blogging. You can write and hit publish whenever you want on whatever topic you want.

But if you are blogging for business or to eventually sell something... a plan doesn't hurt.

​Your Content Empire​  is a very detailed system of planning, organizing, drafting, and writing your content from a business first perspective. Her formulas will help you make money from your content.

The Fiery Well Yearly Content Planner​ is a very, very, basic but well rated Notion template that lets you see everything you want to do at a glance.