The Fiery Well

The Fiery Well

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A brown, leather bound journal against a black background. A brass key is attached with a leather strap. A small white scrap of paper titles the journal "2023"

Why every witchpreneur should keep a business book of shadows, grimoire, or journal

Keep your business thoughts, ideas, dreams, concerns, secrets, rants, and raves all in one place to learn, observe, and track what's going on.

Will my website ever be done?

Websites for Witches

Will my website ever be done?

Moving from Kit (formerly ConvertKit) to Ghost

Email for Witches Featured

Moving from Kit (formerly ConvertKit) to Ghost

Reviving The Fiery Well as a blog and give myself permission to be directionless.

When "nothing" is getting done

When "nothing" is getting done

The lie we all tell ourselves: we got nothing done today.

Brown paper covering a keyboard tears back to reveal black keys with white letters "A" and "I"

Some thoughts on A.I.

I'm not against all A.I. It has its place in the world. (But I do fucking hate generative A.I.)

A silvery spider web is strung between bare branches and glistens with dew.

Websites for Witches

6 things you need to know before you build your website

A few things to consider before you build your website, especialy if you are just getting started.

The Thinker statue against a white-painted brick backgroun

Stop apologizing for what you don't know

It's not your job to know. It's your job to listen, learn, and share.

The head of an orange wooden gavel against a black background.

Websites for Witches

Legal pages for your website that stay up to date as the laws change? Yes, please.

I don't have the time to keep up with the ever changing privacy laws around the globe. Thankfully, Termageddon does it for me.

An open MacBook Pro with the words "Just start." on the screen.

From the Desk of Patty Ryan Lee

Should you start over?

Sometimes starting over is a faster, more streamlined, and more successful path than trying to stick to "what you've always done."

iOS icons on an iPhone with the Mail program in focus showing 6,753 unread emails.

What Inbox Zero is all about and how to approach it

I've been on an inbox zero journey for several years now and I wish more people would talk about "the why" of doing it rather than the number in the name.

A white sign on a pole in a shrub that says "Exit" in black with an arrow pointing to the left, indicating the way to go.

Business Tech Featured

Plan your exit from Google or Google Workspace

Wanting to leave Google Workspace because of the pain in the ass Gemini, or the fact that Google doesn't care about your privacy, or the law? I left. Here's what you need to consider before you do, too.

What to do when you can't think of what to do

What to do when you can't think of what to do

Due vs Do

When you assign tasks for yourself, do you give yourself a "Do" date or a "Due" date? What's the difference?

Three black cauldrons hang over an open fire pit

From the Desk of Patty Ryan Lee

When I say Witch, I mean Witch

When you think of a witch, what comes to mind? A woman? A hag? How about men? Or those that reject the binary?

Backing up your Squarespace or WordPress Websites

Websites for Witches

Backing up your Squarespace or WordPress Websites

We say it a lot: back up your website! But, like, how? Let’s look at a few ways you can back up your WordPress or Squarespace website today.

A magic W.A.N.D. for your to-do list

A magic W.A.N.D. for your to-do list

There are days I wake up, look at my to do list, and dive right in. And then there are days, like today, that I look at my to do list and walk over to make another coffee and suddenly feel inspired to organize my collection of mugs. Am I

Thoughts on Ethical Use of Testimonials

Marketing for Witches

Thoughts on Ethical Use of Testimonials

When it comes to the voice of customer data for your marketing and referrals for your sales, there is no stronger statement than a customer testimonial. They provide valuable feedback and verbiage to use in our marketing and strengthen our perceived value in the eyes of potential customers. A testimonial

Sharpie markers sit on an orange wood table top next to "Hello, My name is" stickers

Websites for Witches

The 5 “big things” you need to “worry about” when it comes to your business name

You can always change your name. And, these are things you want to think about before you name or re-name your business, services, offerings or products.

Before You Begin (A Tarot Spread)

Websites for Witches

Before You Begin (A Tarot Spread)

This spread is suggested before beginning your website but applies to any major project.

5 Minutes to Reduce Your Bounce Rate in 2026

Websites for Witches

5 Minutes to Reduce Your Bounce Rate in 2026

It doesn't seem like much, but these are the big little details that can build trust in your website and keep folks on it longer. And they don't take long to do!

You are allowed to change your name

Websites for Witches

You are allowed to change your name

There is so much pressure to “get it right” and I’m here to tell you that’s simply a roadblock to hold you in place.

Hands of a woman of color rest across the keys of an open Macbook.

Websites for Witches Featured

Blogging in 2026? Read this first.

Blogging is a creative outlet like none other. But is it making a comeback? Some thoughts, tips, and tools for your blogging journey.

5 reasons your cold subscribers look warm

Email for Witches

5 reasons your cold subscribers look warm

When you have email subscribers that are cold, but don’t look like it because emails are being opened and clicked on.

What is a good open rate for an email newsletter?

Email for Witches

What is a good open rate for an email newsletter?

Discover why email open rates may not be the best metric for determining the health of your email list, and what other metrics you should be looking at as well.

9 reasons why you have cold subscribers

Email for Witches

9 reasons why you have cold subscribers

We all have them on our list, just hanging out. Looking like they aren't opening or engaging with our emails. What are they? Cold subscribers.

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