Email for Witches
Moving from Kit (formerly ConvertKit) to Ghost
Reviving The Fiery Well as a blog and give myself permission to be directionless.
Email for Witches
Whether you are are looking for email marketing services or email service providers, tips to improve the health of your mailing list or attract new subscribers, I have a variety of posts to answer your questions.
Email for Witches
5 reasons your cold subscribers look warm
When you have email subscribers that are cold, but don’t look like it because emails are being opened and clicked on.
Email for Witches
What is a good open rate for an email newsletter?
Discover why email open rates may not be the best metric for determining the health of your email list, and what other metrics you should be looking at as well.
Email for Witches
9 reasons why you have cold subscribers
We all have them on our list, just hanging out. Looking like they aren't opening or engaging with our emails. What are they? Cold subscribers.
Email for Witches
5 Myths about Email Segmentation
What do you believe about email segmentation? Just talking about email with my fellow witches lead to me to find five common misconceptions about segmentation and how we need to address these.