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Patty Ryan Lee

A magic W.A.N.D. for your to-do list

There are days I wake up, look at my to do list, and dive right in. And then there are days, like today, that I look at my to do list and walk over to make another coffee and suddenly feel inspired to organize my collection of mugs. Am I

Thoughts on Ethical Use of Testimonials

When it comes to the voice of customer data for your marketing and referrals for your sales, there is no stronger statement than a customer testimonial. They provide valuable feedback and verbiage to use in our marketing and strengthen our perceived value in the eyes of potential customers. A testimonial

The 5 “big things” you need to “worry about” when it comes to your business name

You can always change your name. And, these are things you want to think about before you name or re-name your business, services, offerings or products.

Before You Begin (A Tarot Spread)

This spread is suggested before beginning your website but applies to any major project.

5 Minutes to Reduce Your Bounce Rate in 2026

It doesn't seem like much, but these are the big little details that can build trust in your website and keep folks on it longer. And they don't take long to do!

You are allowed to change your name

There is so much pressure to “get it right” and I’m here to tell you that’s simply a roadblock to hold you in place.

Blogging in 2026? Read this first.

Blogging is a creative outlet like none other. But is it making a comeback? Some thoughts, tips, and tools for your blogging journey.

5 reasons your cold subscribers look warm

When you have email subscribers that are cold, but don’t look like it because emails are being opened and clicked on.

What is a good open rate for an email newsletter?

Discover why email open rates may not be the best metric for determining the health of your email list, and what other metrics you should be looking at as well.

9 reasons why you have cold subscribers

We all have them on our list, just hanging out. Looking like they aren't opening or engaging with our emails. What are they? Cold subscribers.

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